Section 1 – Visual Identity
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Overview

The only acceptable versions of the Michigan Health Council logo are pictured here. The logo may not be reconstructed or altered in any way. It must be reproduced from reproduction-quality art or from high resolution digital files.

.EPS .PNG

All downloaded files are for DIGITAL USE ONLY, using the HEX color profile. For print ready files please contact Motorcity Systems.

.EPS .PNG
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Logo Lockup – Primary

A logo lockup is combination of the logo icon and the wordmark. The primary logo lockup may not be reconstructed or altered in any way. It must be reproduced from reproduction-quality art or from high resolution digital files.

Shown here is the primary lockup. This version is to be used when ever possible. If this version is not appilicable to the design scenario, please use the alternate version below.

.EPS .PNG
Logo Lockup – Alternate

Pictured to the right is the alternate logo lockup. The alternate logo lockup may not be reconstruc

This alternate version should only be used when the primary logo lockup can not.

.EPS .PNG
Logo Workmark – Primary

A logo workmark is the part of the logo consisting of typography. The workmark may not be reconstructed or altered in any way. It must be reproduced from reproduction-quality art or from high resolution digital files.

.EPS .PNG
Logo Workmark – Alternate

A logo workmark is the part of the logo consisting of typography. The workmark may not be reconstructed or altered in any way. It must be reproduced from reproduction-quality art or from high resolution digital files.

.EPS .PNG
Logo Icon

A logo icon is the main graphic element of the visual identity. The logo icon may not be reconstructed or altered in any way. It must be reproduced from reproduction-quality art or from high resolution digital files.

The boxes marked with a checkmark in the corners are the primary versions of the mark. Use the primary marks when ever possible.

Section 2 – Identity Usage
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Whitespace – Logo Lockup

Each aspect of the identity must be treated properly as it is applied to design. Pictured right are the guidlines for whitespace when utalizing the logo lockup.

The space surrunding the logo lockup should never be smaller than the height or width of X. X is equal to the width of the logo icon.

Misuses

The MHC logo should always be used in its original format or under the guidelines given. Never should logo be treated in one of the methods shown here.

Section 3 – Typography & Color
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Typography – Primary

Gilroy

Shown here is the primary typeface for MHC. Utalization includes headlines, subtitles, body copy, and general use.

Acceptable wieghts include Gilroy Bold, SemiBold, and Medium. Bold and semibold headlines should always use tracking of 13pts while medium weight body copy should utalize tracking 5pts.

Tt

A Quick Brown Fox
Jumped Over A Lazy Dog.

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

1234567890!@#$%^&*()_+

Purchase Gilroy at MyFonts.com
Typography – Secondary

Serifa

Shown here is the secondary typeface for MHC. Utalization includes subtitles, body copy, general use, and annotations.

Acceptable wieghts include Serifa Bold and Regular. All uses of Serifa should utalize tracking of -0pts.

Tt

A Quick Brown Fox
Jumped Over A Lazy Dog.

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

1234567890!@#$%^&*()_+

Purchase Serifa at URWpp.de
Color Palette – Primary

Shown here is the color palette for the MHC.

The colors should never be used outside of the values shown here. When utalizing a logo file, check to make sure that the color profile is appropriate given the usage. The following showns each color profile’s appropriate use:

  • Pantone: Offset Printing, Screen Printing
  • CMYK: Offset Process Printing, Digital Printing
  • HEX: Screen-Based Applications
  • RGB: Screen-Based Appilcations
PANTONE 285 U CMYK 70 30 00 00 HEX #3399FF RGB 51 153 255
PANTONE 877 U – 75% CMYK 33 23 25 00 HEX #C8CDCD RGB 200 205 205
PANTONE 877 U – 85% CMYK 39 27 29 00 HEX #919B9B RGB 189 195 195
PANTONE 877 U – 50% CMYK 21 14 16 00 HEX #E3E6E6 RGB 227 230 230
Color Palette – Secondary

Shown here is the sedonary color palette for the MHC brand. These colors are only to be utalized when the marketing team deems it appropriate.

The colors should never be used outside of the values shown here. When utalizing a logo file, check to make sure that the color profile is appropriate given the usage. The following showns each color profile’s appropriate use:

  • Pantone: Offset Printing, Screen Printing
  • CMYK: Offset Process Printing, Digital Printing
  • HEX: Screen-Based Applications
  • RGB: Screen-Based Appilcations
PANTONE 287 U CMYK 92 62 00 00 HEX #003C82 RGB 00 60 130
PANTONE 2735 U CMYK 69 70 00 00 HEX #5940C6 RGB 89 64 198
PANTONE 877 U CMYK 46 32 35 01 HEX #919B9B RGB 145 155 155
PANTONE 1925 U CMYK 00 95 54 00 HEX #E52E5A RGB 226 46 40
PANTONE 172 U CMYK 00 58 79 00 HEX #FF5A37 RGB 255 90 55
PANTONE 1235 U CMYK 00 26 89 00 HEX #FFA014 RGB 255 160 20